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Tuesday 31 March 2026
Wollongong / Sydney / Australia
Australia's Watchdog
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Contents

LAUNCH ARTICLE · AUSTRALIAN MEDIA

Who owns the news you think you’re reading

Australia has some of the most concentrated media ownership in the world. Three billionaires and a US conglomerate control almost everything you read, watch, and hear. Here’s who they are, what else they own, and why it matters.

Abstract illustration showing media concentration: three dominant blocks crushing smaller independent voices, with 90.6% statistic overlay

90.6 per cent of metropolitan newspaper circulation is controlled by just two companies.

Here is a number worth sitting with: 90.6.

That is the percentage of Australia’s metropolitan newspaper circulation controlled by just two companies. News Corp Australia accounts for 64.2 per cent. Nine Entertainment accounts for a further 26.4 per cent.

Not 90.6 per cent owned by the same political party. Not 90.6 per cent funded by the same advertiser. Ninety point six per cent owned by two corporations, one controlled by a family trust whose patriarch has spent the better part of sixty years using his papers to pursue his political and commercial interests.

That is not a media market. That is a cartel with a printing press.

95%
of daily newspaper revenue is controlled by the top four media companies, along with over 75% of free-to-air television revenue and about 70% of radio revenue.Reuters Institute Digital News Report 2022

And yet, in public conversations about why Australians feel unrepresented or manipulated, the ownership of the institutions telling us what to think rarely comes up. At least not in those institutions.

That is the point of The Rort. This is our first article. It will be one of the longest things we publish, because it needs to be said once, properly, so we can reference it forever after.

Let’s walk through who owns Australian media, what else they own, and what that means for every story they choose to run, or choose not to.

Three companies. Most of Australia’s news.

Australia’s commercial media landscape is controlled by three corporate groups and one foreign-owned network. Between them, they account for the overwhelming majority of what Australians read, watch, and hear on any given day.

Media HouseWho Owns ItOther Corporate InterestsPolitical Lean
News Corp AustraliaMurdoch Family Trust (~40% voting shares), News Corp (NYSE: NWSA)Foxtel (65%), Sky News AU, REA Group (realestate.com.au)Hard Right Conservative
Nine EntertainmentPublicly listed (ASX: NEC), Largest: Birketu Pty Ltd (Bruce Gordon) ~20%Stan, 2GB/3AW radio, SMH, The Age, AFRCentre-Right
Seven / Southern Cross (merged Jan 2026)Seven Group Holdings (Kerry Stokes / Ryan Stokes via Australian Capital Equity)WesTrac (Caterpillar mining), Beach Energy (28.6%), Coates Hire, BoralConservative Pro-Mining
Network 10Paramount Skydance (US-owned, 100%)Paramount+, MTV, NickelodeonCentre (US-directed)
Foxtel / Sky News AUNews Corp (65%), Seven Group (33%)Pay TV near-monopoly, Fox SportsHard Right Conservative
ABCFederal Government (public broadcaster)None (taxpayer funded)Editorially independent
SBSFederal Government (public broadcaster)None (taxpayer funded)Independent Multicultural

That table is doing a lot of work. Notice the column labelled ‘Other Corporate Interests’. That is where the story really is.

The Murdoch Machine

News Corp Australia is wholly owned by News Corp (NASDAQ: NWSA). The Murdoch Family Trust controls approximately 40 per cent of News Corp’s voting shares (enough for effective control) despite the family owning a much smaller portion of total equity. This structure is designed to maintain dynastic control of a public company without the associated accountability.

In Australia, News Corp owns: The Australian, The Daily Telegraph, the Herald Sun, The Courier-Mail, The Advertiser, The NT News, The Mercury, 49 regional newspapers, Sky News Australia, a 65 per cent stake in Foxtel, Fox Sports, and a majority stake in REA Group, which runs realestate.com.au, Australia’s dominant property listings platform.

The property conflict in plain sight. REA Group is critical to understanding News Corp’s structural conflicts. News Corp’s Australian papers are among the country’s most-read sources of property news, covering housing affordability, negative gearing, developer behaviour, and real estate markets. They are also the majority owner of the platform that profits every time a property is listed for sale.

The incentive structure is obvious. You do not need to allege direct editorial interference to understand why this is a problem. The incentive itself is the problem.

The political record. The political activities of News Corp Australia are the most extensively documented of any Australian media organisation. The following are all matters of verified public record:

The Australian has endorsed the Liberal Party at each of the past five federal elections. Not one of News Corp’s four major metropolitan daily papers has endorsed the Labor Party since at least 2010.

On 5 August 2013, the first day of the federal election campaign, The Daily Telegraph published a front page dominated by the headline: ‘KICK THIS MOB OUT’. This was explicitly an instruction to readers on how to vote, published as a front page in a newspaper.

Former Prime Minister Malcolm Turnbull wrote in his 2020 memoir A Bigger Picture: ‘I wasn’t going to run my government in partnership with Rupert or Lachlan Murdoch or their editors, and I knew they’d resent that.’

Former Prime Minister Kevin Rudd launched a parliamentary petition calling News Corp ‘a cancer on our democracy’. It attracted 501,876 signatures, the most in Australian parliamentary history at that time.

The resulting Senate inquiry, reporting in December 2021, called News Corp ‘Australia’s clearest example of a troubling media monopoly’.

Academic research published in the peer-reviewed International Journal of Communication analysed 1,613 News Corp articles and Sky News videos over 13 weeks during the 2023 Voice to Parliament Referendum. It found 68 per cent of all argument content was pro-No. The paper concluded News Corp did not merely report on the campaign. It functioned as a political advocacy organisation on behalf of the No side.

News Corp has no influence with the public but an acute influence with politicians.Kim Williams, former CEO of News Corp Australia [5]

Nine Entertainment: the ‘other’ concentration

Nine Entertainment is publicly listed on the ASX, which makes it structurally different from family-controlled News Corp. Its largest single shareholder is Birketu Pty Ltd (the private vehicle of Bruce Gordon, owner of the WIN regional television network) with approximately 20 per cent of shares.

Nine owns Channel Nine and its digital channels, the Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WA Today, and Stan. Its radio stations (2GB, 3AW, 4BC, and 6PR) were sold to the Laundy family in January 2026.

The 2018 merger of Nine with Fairfax Media, which had owned the SMH and The Age for over 150 years, was a watershed moment for Australian journalism. Two of the country’s most significant mastheads became subsidiaries of a commercial television network.

The property conflict. Domain Group, Nine’s property listings platform, was sold to US firm CoStar for A$3 billion in 2025. Before that sale, Nine’s journalists at the SMH and The Age were covering Australia’s housing affordability crisis while their parent company collected fees on every property listing. The AFR, which covers banking, the ASX, superannuation, and corporate regulation, is simultaneously reliant on advertising from the very financial institutions it covers.

The talkback political machine. Nine’s radio stations, 2GB in Sydney and 3AW in Melbourne, were central to Australia’s political media ecosystem before their sale. Alan Jones, the former 2GB host, had documented direct access to multiple prime ministers and used his program explicitly to campaign on policy outcomes. Talkback radio in Australia is not background noise. It shapes policy debates and commands loyal audiences of older, high-turnout voters.

Kerry Stokes: the conflict you haven’t heard about

98%
Percentage of Australians reachable via Seven Network + Sky News (33% stake)Kerry Stokes' Media Reach

The third major player is the least discussed in national conversation. Possibly because the only major daily newspaper in Perth is owned by the person we are about to describe.

Kerry Stokes AC is worth approximately A$12.69 billion, making him Australia’s tenth richest person as of May 2025. He controls his empire through Australian Capital Equity, which holds 61 per cent of the ASX-listed Seven Group Holdings. SGH was the controlling shareholder of Seven West Media until its merger with Southern Cross Media in January 2026, creating a combined television, radio, and digital group.

What Stokes owns beyond television. This is where the story gets important. Seven Group Holdings is not primarily a media company. Its major assets beyond media include: WesTrac, one of the world’s largest Caterpillar heavy equipment dealers, supplying mining machinery to iron ore, coal, lithium, and nickel operations across WA and NSW. Beach Energy, where SGH is the single largest shareholder with a 28.6 per cent stake in an oil and gas producer operating in the Cooper Basin, Otway Basin, and Perth Basin. Coates Hire, Australia’s largest equipment hire company. Boral, where it holds a 20 per cent stake in a major building materials manufacturer.

Read that list again. A company that sells Caterpillar equipment to mines, holds the largest single stake in an oil and gas producer, and owns the country’s largest equipment hire business. It also owns the only major daily newspaper in Perth and a national television network reaching 98 per cent of Australians.

The cases that prove the point. In 2023, Andrew Forrest’s Fortescue Future Industries formally complained to the federal Communications Minister that The West Australian was publishing what Fortescue’s CEO described as ‘biased, inflammatory and inaccurate’ coverage driven by ‘fossil fuel interests’ within Seven West Media’s ownership structure.

In 2019, when federal police raided the ABC’s Sydney offices (one of the most significant press freedom events in Australian history) almost every major newspaper ran it on the front page. The West Australian ran a short item on page six. Seven West Media was the only major news organisation not represented at the subsequent Perth press freedom rally.

Current and former West Australian journalists have reported a longstanding newsroom culture: photographs showing Komatsu trucks (Caterpillar’s main competitor) do not appear in the paper. WesTrac sells Caterpillar machinery.

This didn’t happen by accident

The concentration of Australian media ownership is not a market outcome. It is a political outcome, the result of deliberate regulatory changes, lobbied for by the people who benefited from them, and implemented by the politicians those people supported.

Australia’s cross-media ownership laws were designed to prevent one company from owning multiple types of media (television, radio, newspapers) in the same market. In 2007, the Howard government passed the Broadcasting Services Amendment (Media Ownership) Act. The new ‘two out of three’ rule allowed companies to own two out of three media types in a single market. Foreign ownership limits were scrapped entirely.

Rupert Murdoch had lobbied directly for exactly these changes. His papers had given consistent editorial support to the Howard government. The changes came through.

In the years since, every government, Labor and Coalition alike, has failed to reverse, or even meaningfully revisit, the architecture that produced the current concentration. The Senate inquiry triggered by half a million Australians’ signatures recommended action. Nothing happened.

When politicians fear the consequences of crossing organisations that could expose or embarrass them, they don’t act. That, in the words of former News Corp CEO Kim Williams, is exactly how the influence operates.

The ABC: publicly funded, systematically attacked

The Australian Broadcasting Corporation has no advertising. It answers to no proprietor. Its editorial independence is enshrined in legislation. This is precisely why it has been under sustained attack for decades.

The Coalition government cut ABC funding repeatedly between 2013 and 2022. In 2019, federal police raided the ABC’s Sydney offices searching for the source of the Afghan Files, a report on alleged war crimes by Australian Defence Force soldiers. The raids were internationally condemned. Charges were ultimately not laid.

A government review completed in December 2024 explicitly acknowledged the need to protect the ABC and SBS from ‘funding cuts and political interference’. A formal admission that political interference has historically occurred.

The attacks on the ABC’s funding and independence are not driven by a desire for better journalism. They are driven by the commercial and political interests of the people making them. News Corp papers have run consistent campaigns framing the ABC as institutionally biased, a characterisation that serves News Corp’s commercial interest in reducing publicly-funded competition.

Who is doing the work

Outside the oligopoly, a small number of independent outlets are doing the journalism the mainstream media won’t.

Michael West Media. Investigative journalism focused on corporate accountability, tax avoidance, and the revolving door between government and industry. Reader-funded. No corporate ownership.

Punter’s Politics. Grassroots independent media exposing corporate capture and gas lobby influence. One of the most important independent voices currently operating in Australia.

The Juice Media. Satirical but surgically accurate. Honest Government Ads has developed a global audience by saying plainly what the mainstream press dresses up in euphemism.

Crikey (Private Media). Subscription digital publication with a strong tradition of holding the media itself to account. Owned by Eric Beecher; editorially independent.

Independent Australia. Reader-funded investigative journalism covering politics and corruption from a perspective corporate media structurally cannot.

The Guardian Australia. Owned by the Scott Trust, a charitable structure that uses Guardian profits to fund journalism. Editorially independent of corporate or government interests.

The Conversation. Nonprofit academic analysis. Expert-sourced. No advertising. One of the most reliably evidence-based news analysis platforms in the country.

Why The Rort exists

We are not the first to write about Australian media concentration. Academics, Senate committees, former prime ministers, and independent journalists have documented this landscape in detail. The research is there for anyone who looks.

The problem is distribution. The outlets most capable of reaching mass audiences are the ones with the most to lose from mass audiences understanding this.

The Rort is an aggregator and a watchdog. We feature the independent voices already doing this work. We provide context for stories the mainstream press under-covers or ignores. We ask, consistently, the one question that the concentrated Australian media has a structural interest in not asking:

Who benefits?

That question applies to every budget announcement, every regulatory decision, every policy debate that somehow always seems to resolve in favour of the same industries whose executives sit on the boards of the companies that covered it.

This is not about left versus right. It is not about Labor versus Liberal. It is about a media environment so structurally compromised that Australians cannot get a straight account of what is being done in their name, with their money, to their country.

The Rort is not neutral on this. A watchdog that is neutral about the rort is not a watchdog. It is furniture.

If it’s a rort, we cover it.therort.com.au

Correction Policy: If you believe any claim in this article is factually incorrect, contact us at with the specific claim, your evidence, and a source. We will review and publish corrections prominently. Getting it right matters more than being right.

References & Sources

  1. [1] Wikipedia — Mass media in Australia.https://en.wikipedia.org/wiki/Mass_media_in_Australia— News Corp 64.2%, Nine 26.4% metropolitan circulation figures.
  2. [2] Reuters Institute Digital News Report 2022 — Australia.https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022/australia— Top four companies control 95% of daily news revenue, 75% FTA TV revenue, ~70% radio revenue.
  3. [3] ACMA — Media Interests Snapshot (updated March 2026).https://www.acma.gov.au/media-interests-snapshot— Official register of Australian media ownership.
  4. [4] Wikipedia — News Corp Australia.https://en.wikipedia.org/wiki/News_Corp_Australia— Ownership structure, Murdoch Family Trust voting share, asset list, electoral endorsement history.
  5. [5] UNSW BusinessThink — ‘Is there a basis for a Royal Commission into News Corp?’.https://www.businessthink.unsw.edu.au/articles/royal-commission-news-corp-australia— Source for Kim Williams quote.
  6. [6] The New Daily — ‘Turnbull wouldn’t bow to Murdoch, so I had to be destroyed’ (April 2020).https://www.thenewdaily.com.au/news/world/2020/04/18/malcolm-turnbull-wouldnt-bow-to-rupert-murdoch-so-i-had-to-be-destroyed— Source for Turnbull memoir quote.
  7. [7] Al Jazeera — ‘Australian parliament to probe Rupert Murdoch’s media dominance’ (Nov 2020).https://www.aljazeera.com/news/2020/11/11/australian-parliament-to-probe-rupert-murdochs-media-dominance— Rudd petition: 501,876 signatures.
  8. [8] CNN — ‘Australian lawmakers blast Murdoch’s troubling media monopoly’ (Dec 2021).https://www.cnn.com/2021/12/09/media/australia-murdoch-media-diversity-intl-hnk/index.html— Senate inquiry report.
  9. [9] International Journal of Communication — Fielding et al. ‘News Corp Australia’s Conservative Advocacy Against the Indigenous Voice’ (2025).https://ijoc.org/index.php/ijoc/article/view/23458— Peer-reviewed analysis of 1,613 News Corp articles; 68% pro-No argument content.
  10. [10] Western Sydney University GMJAU — ‘Kick This Mob Out: The Murdoch Media and the Australian Labor Government 2007-2013’.https://www.hca.westernsydney.edu.au/gmjau/?p=1075— Academic documentation of Daily Telegraph front page.
  11. [11] Wikipedia — Nine Entertainment.https://en.wikipedia.org/wiki/Nine_Entertainment— 2018 Fairfax merger, Domain Group sale to CoStar for A$3 billion (May 2025), ownership structure, radio sale.
  12. [12] Wikipedia — Seven West Media.https://en.wikipedia.org/wiki/Seven_West_Media— Kerry Stokes ownership structure, merger with Southern Cross (January 2026).
  13. [13] Wikipedia — Kerry Stokes.https://en.wikipedia.org/wiki/Kerry_Stokes— Net worth A$12.69 billion (AFR Rich List, May 2025); corporate structure.
  14. [14] Michael West Media — Kerry Stokes profile.https://michaelwest.com.au/kerry-stokes/— ‘Dark Companies’; Beach Energy 28.6% stake; WesTrac assets.
  15. [15] Crikey — ‘How Kerry Stokes wields his influence at The West Australian’ (August 2019).https://www.crikey.com.au/2019/08/28/kerry-stokes-influence-the-west/— Komatsu photo ban; Afghan Files press freedom rally.
  16. [16] The Conversation — ‘Billionaire stoush over alleged media bias highlights the need for greater media diversity’.https://theconversation.com/billionaire-stoush-over-alleged-media-bias-highlights-the-need-for-greater-media-diversity-200354— Forrest/Fortescue formal complaint.
  17. [17] UTS News — ‘The Australian media is more concentrated than ever’ (October 2025).https://www.uts.edu.au/news/2025/10/the-australian-media-is-more-concentrated-than-ever-here-are-the-3-moments-that-got-us-here— Historical analysis of media ownership law changes.
  18. [18] Department of Infrastructure — National Broadcasters Review (December 2024).https://www.infrastructure.gov.au/media-communications-arts/national-broadcasters/national-broadcasters-review— Government review on protecting ABC and SBS.
  19. [19] PLOS ONE — ‘Media ownership and ideological slant’ (December 2024).https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0315137— Analysis of 30 million articles on ownership and ideological slant.
  20. [20] Independent Australia — ‘News Corp using content for conservative political advocacy’ (January 2025).https://independentaustralia.net/politics/politics-display/news-corp-using-content-for-conservative-political-advocacy,19328 — Summary of Fielding et al. IJC paper.
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